Roberto Verganti


Professor of Leadership and Innovation
School of Management and School of Design, Politecnico di Milano

Roberto Verganti is the Professor of Management of Innovation at Politecnico di Milano, where he teaches at the School of Management, the School of Design and in the Doctoral Program in Management. He is also the Director of MaDe in Lab, the laboratory for advanced education on Marketing, Design and Innovation of MIP-Politecnico di Milano, where he also serves as the Scientific Director of the Master in Strategic Design.

His research interests are in the field of management of innovation, with a special focus on the management of product innovation, design and research policy. His most recent research has focused on three closely related streams: (1) Design-Driven Innovation: how firms may change the rules of competition by radically innovating what products or services mean for users; (2) Technology Epiphanies: how to find new-market applications that can create and capture most of the value for breakthrough technologies; (3) Collaborative Innovation: how a firm can design and manage collaborations with a network of outsiders to boost its innovation capabilities.

Professor Verganti has delivered executive courses for and served as an advisor to senior managers at companies that include Ferrari, Ducati, Volvo Group, Same, Ferretti Group, Hewlett-Packard, ST-Microelectronics, Ericsson, Vodafone, Telia, Samsung, Whirlpool, Indesit Company, Barilla, Nestlè, Unilever, Kraft, Rackitt-Benckiser, Solvay-Solexis, Landis & Gyr, Sandvik-Coromant, Tetrapak and Masco. He has been a keynote speaker in several scientific conferences and has been awarded the Compasso d’Oro, the most prestigious design award in Italy, for the research project, “The Italian Design System.”

Professor Verganti is well published and has lectured around the world. His work has appeared in a number of journals, including the Harvard Business Review and Management Science. He is a member of the Editorial Board of the Journal of Product Innovation Management and a member of the Advisory Board of the Design Management Institute. He has lectured around the world in several business schools, including HBS, IAE, Copenhagen Business School and Stockholm School of Economics. His most recent book, Design Driven Innovation, was published by the Harvard Business Press in 2009.

Awards, Honors and Press:

  • Nominated for George R. Terry Book Award by the Academy of Management for “Design Driven Innovation”, 2011
  • Best paper award at the International Product Development Management Academic Conference, 2002, 2003, 2004
  • “Compasso d’Oro” design award for research project “Italian Design System”, 2001
  • Best conference paper award in EurOMA Conference (European Operations Management Association), 2000

Select Publications:


Electronic Engineering, Politecnico di Milano

Areas of Expertise:

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