Greg Richards


Greg Richards is the CEO of Keystone, an economics and strategy consulting firm.  With more than two decades of marketing, strategy, engineering, operations and general management experience, Greg has overseen engagements for more than 50 Fortune 1000 companies in a range of industries, including consumer products, industrial equipment, healthcare, aerospace, software, online services, and semiconductors.  Greg has expanded the company’s footprint to include offices in San Francisco, Boston, Chicago, New York, Seattle, Salt Lake City, and Abu Dhabi and has grown revenues at an annually compounded rate of more than 25% over the last decade.

Greg began his career in the Scientific Instruments Division of Hewlett-Packard developing mass spectrometry equipment. His passion for problem-solving continued into his next position as a robotics engineer for Edge Innovations (an offshoot of IDEO) where he led engineering development teams for numerous film industry products. He later developed patented breakthroughs in “Steady Cam” technology that now dominates hand-held motion picture photography. In 1999, Greg co-founded and later sold Mambo / Dynamic Transactions, Inc. which developed an online invitations site and an internet payment platform that competed with Evite and Paypal. In 2001, Greg joined Model N (NASDAQ: MODN), an enterprise software company, where he oversaw the product marketing and management of enterprise contract management and pricing software applications.

In addition to his client work at Keystone, Greg has been an angel investor, shareholder, board member, and an advisory board member for multiple venture-backed growth companies, including: Percolate, Integrity Square, Evolv (acquired by Cornerstone, NASDAQ:CSOD), Revenue Cycle Solutions, Power Bridge (a consumer electronics home wiring integration provider), Constitutional Concepts (a branding and licensing company that created Liberty Bistro), and States Title (a machine learning technology firm revolutionizing home title insurance issuance). In 2015, Greg became an advisor to the Harvard Business School’s Digital Initiative which studies the digital transformation of the economy and seeks to shape it by equipping leaders, building community, and conducting leading-edge research.

Greg is an active member of the New York City chapter of YPO (Young Presidents’ Organization). He holds a BS in Engineering from Texas A&M University, an MS in Engineering from Stanford University and an MBA from Harvard Business School. He is also an aggressive supporter of Cycle for Survival and Memorial Sloan-Kettering Cancer Center in the fight against rare cancers.