News and Awards

  • Keystone Chairman and HBS Professor Marco Iansiti expands on why digital leaders post higher gross margins, profits, and revenue per employee than digital laggards in a new study entitled, “The Digital Business Divide: Analyzing the operating impact of digital transformation,” featured recently on
    Read the full story and access the study, here: cio-image
  •’s 2017 Top Ranked Consulting Firms: Keystone Strategy has been named to‘s 2017 Top Ranked Consulting Firms in North America with two top 10 placements for both innovation and internal mobility. Read more about Keystone Strategy here: vault-top-ranked
  • The CFO Leadership Council News:  Keystone’s own Director of Finance Julius Gloeckner is featured in the CFO Council News blog detailing why he thrives in Keystone’s entrepreneurial setting.  Read more about Julius Gloeckner and Keystone CFO Council Logo
  • Top 10 Boutique Strategy Consulting firm by IvyExec: Keystone has been ranked a Top 10 Boutique Strategy Consulting firm by IvyExec in their annual consulting firm rankings. Read more about Keystone  ivyexec_logo
  • Consulting Magazine Rising Star: Congratulations to Keystone’s Sam Price who was just named one of Consulting Magazine’s Rising Stars of the Profession for 2016. To read more about Sam and her work at Keystone, go to Consulting MagazineConsulting Mag Rising Star
  • Professor Iansiti releases One Strategy which analyzes how a management team tweaked and optimized the fine line between strategy and executionone-strategy
  • Professor Pisano wins the 2010 McKinsey Award for “Restoring American Competitiveness”

Keystone experts are thought leaders in their fields and are prolific writers on their findings. The experts create leading analytical frameworks for evaluating ecosystem strategy, innovation processes, IP evaluation, antitrust analysis and more. The research of our experts provides Keystone with unique access to large, cross-sectional studies of industry players. Please contact us to learn more about our experts' research.


The History and Future of Operations

by Marco Iansiti
Harvard Business Review, June 30 2015
Link to Article

Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

by Marco Iansiti and Karim R. Lakhani
Harvard Business Review, November 2014
Link to Article

HBS Working Knowledge

by Marco Iansiti
Harvard Business School Working Knowledge, March 22, 2010
Link to Story

Microsoft Exec Writes “One Strategy” For Your Success

by Steven Sinofsky and Marco Iansiti
CNBC Guest Blog, March 19, 2010
Link to Story

One Strategy: Organization, Planning, and Decision Making

by Steven Sinofsky and Marco Iansiti
Wiley Press, 2009

One Strategy analyzes how a management team tweaked and optimized the fine line between strategy and execution in developing the next generation of a major product, detailed in a series of internal blogs by Microsoft Windows Division President Steven Sinofsky and merged with insightful context from technology and operations strategy expert Marco Iansiti. Along the way, One Strategy examines the concepts, capabilities, processes, and behaviors to align around one strategy and deliver impact – thus developing Strategic Integrity. All about developing and executing great, innovative strategies, One Strategy reveals how you can build the right organizational capabilities and base of understanding, generate insightful strategies, develop detailed plans, and lead your corporate strategies to completion.

Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation

by Alan MacCormack, John Alan David, and Marco Iansiti
Journal of Product Innovation Management

Enterprise IT Capabilities and Business Performance

by Marco Iansiti

Better information technology makes a quantifiable, positive difference in business performance. The core finding of this multi-country research study from Keystone Strategy, Inc., sponsored by Microsoft Corporation and conducted under the direction of Professor Marco Iansiti of the Harvard Business School.
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Organization Design and Effectiveness over the Innovation Life Cycle

by Westerman, George, F. Warren McFarlan, and Marco Iansiti
Organization Science, March-April 2006

IT Drives Growth

by Marco Iansiti
Keystone Strategy research shows a high correlation between IT capability and profitable business growth. Firms that build high capability IT systems grow faster than firms that do not, and do so while increasing both revenue and profit.
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The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

by Marco Iansiti and Roy Levien
Harvard Business School Press, 2004

In biological ecosystems, “keystone” species maintain the healthy functioning of the entire system because their own survival depends on it. In the Keystone Advantage, Marco Iansiti and Roy Levien argue that business ecosystems work in much the same way–one company’s success depends on the success of its partners. Based on more than 10 years of research and practical experience within industries from retail to automotive to software, The Keystone Advantage outlines a framework that goes beyond maximizing internal competencies to leveraging the collective competencies of one’s entire network for competitive advantage.

Strategy As Ecology

by Marco Iansiti and Roy Levien
Harvard Business Review, March 01, 2004

Ecosystem Strategy: Keystones and Dominators

by Marco Iansiti
Due to an increasingly distributed industry structure, the focus of competition is shifting away from the management of internal resources, to the management and influence of assets that are outside the direct ownership and control of the firm. In this paper, we introduce a framework for studying and understanding the management of innovation and operations in business ecosystems.
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The Incumbent’s Advantage

by Marco Iansiti, F. Warren. McFarlan, and George Westerman
Sloan Management Review, 2003