News and Awards

  • Keystone Chairman and HBS Professor Marco Iansiti expands on why digital leaders post higher gross margins, profits, and revenue per employee than digital laggards in a new study entitled, “The Digital Business Divide: Analyzing the operating impact of digital transformation,” featured recently on
    Read the full story and access the study, here: cio-image
  •’s 2017 Top Ranked Consulting Firms: Keystone Strategy has been named to‘s 2017 Top Ranked Consulting Firms in North America with two top 10 placements for both innovation and internal mobility. Read more about Keystone Strategy here: vault-top-ranked
  • The CFO Leadership Council News:  Keystone’s own Director of Finance Julius Gloeckner is featured in the CFO Council News blog detailing why he thrives in Keystone’s entrepreneurial setting.  Read more about Julius Gloeckner and Keystone CFO Council Logo
  • Top 10 Boutique Strategy Consulting firm by IvyExec: Keystone has been ranked a Top 10 Boutique Strategy Consulting firm by IvyExec in their annual consulting firm rankings. Read more about Keystone  ivyexec_logo
  • Consulting Magazine Rising Star: Congratulations to Keystone’s Sam Price who was just named one of Consulting Magazine’s Rising Stars of the Profession for 2016. To read more about Sam and her work at Keystone, go to Consulting MagazineConsulting Mag Rising Star
  • Professor Iansiti releases One Strategy which analyzes how a management team tweaked and optimized the fine line between strategy and executionone-strategy
  • Professor Pisano wins the 2010 McKinsey Award for “Restoring American Competitiveness”

Keystone experts are thought leaders in their fields and are prolific writers on their findings. The experts create leading analytical frameworks for evaluating ecosystem strategy, innovation processes, IP evaluation, antitrust analysis and more. The research of our experts provides Keystone with unique access to large, cross-sectional studies of industry players. Please contact us to learn more about our experts' research.


Revolutionizing Innovation: Users, Communities, and Open Innovation

by Dietmar Harhoff (Editor), Karim R. Lakhani (Editor)

Revolutionizing Innovation: Users, Communities, and Open Innovation Book Cover 2016

Link to Book on Amazon

Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs

by David B. Yoffie (Author), Michael A. Cusumano (Author), Keystone expert and Professor at the MIT Sloan School of Management

Strategy Rules Book Cover 2015

Link to Book Review in The Economist.

Guide to TCP/IP, 4th Edition

by Jeffrey L. Carrell, Laura Chappell, Ed Tittel, James Pyles

Guide to TCP/IP, Fourth Edition introduces students to the concepts, terminology, protocols, and services that the Transmission Control Protocol/Internet Protocol (TCP/IP) suite uses to make the Internet work. This text stimulates hands-on skills development by not only describing TCP/IP capabilities, but also by encouraging students to interact with protocols. It provides the troubleshooting knowledge and tools that network administrators and analysts need to keep their systems running smoothly. Guide to TCP/IP, Fourth Edition covers topics ranging from traffic analysis and characterization, to error detection, security analysis and more. Both IPv4 and IPv6 are covered in detail.


Beginning HTML5 and CSS3 For Dummies

by Ed Tittel and Chris Minnick
September 3, 2013

HTML and CSS are essential tools for creating dynamic websites and help make your websites even more effective and unique. This friendly-but-straightforward guide gets you started with the basics of the latest versions of HTML and CSS: HTML5 and CSS3. Introducing you to the syntax and structure of the languages, this helpful guide shows you how to create and view a web page, explains ideal usage of HTML5 and CSS3, walks you through the CSS3 rules and style sheets, addresses common mistakes and explains how to fix them, and explores interesting HTML5 tools.


Mccarthy’s Desk Encyclopedia Of Intellectual Property

by David J. Franklyn, J. Thomas McCarthy and Roger Schechter
3rd Ed, 2005

A powerful, encyclopedic tool that clarifies the complex language of this rapidly expanding field.
The Third Edition of McCarthy’s Desk Encyclopedia of Intellectual Property is a multifaceted practitioner’s guide of first reference. It defines patent, trademark, and copyright terms of art and uses them in context to better explain each one and the various legal scenarios in which they may be found. The Encyclopedia also analyzes relevant cases and statutes and provides citations to more cases and IP treatises for additional research.

One Strategy: Organization, Planning, and Decision Making

by Steven Sinofsky and Marco Iansiti
Wiley Press, 2009

One Strategy analyzes how a management team tweaked and optimized the fine line between strategy and execution in developing the next generation of a major product, detailed in a series of internal blogs by Microsoft Windows Division President Steven Sinofsky and merged with insightful context from technology and operations strategy expert Marco Iansiti. Along the way, One Strategy examines the concepts, capabilities, processes, and behaviors to align around one strategy and deliver impact – thus developing Strategic Integrity. All about developing and executing great, innovative strategies, One Strategy reveals how you can build the right organizational capabilities and base of understanding, generate insightful strategies, develop detailed plans, and lead your corporate strategies to completion.

Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products

by Roberto Verganti
Harvard Business School Publishing, January 01, 2009

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In this book, Roberto Verganti introduces a radical shift in perspective that introduces a bold new way of competing – it’s about having a vision, and taking that vision to the customers. Design-driven innovations do not come from the market; they create new markets. They don’t push new technologies; they push new meanings. With detailed examples from leading European and American companies, Verganti outlines that for truly breakthrough products and services, we must look beyond customers and users to those experts (“interpreters”) who deeply understand and shape the markets they work in.

Science Business: The Promise, the Reality, and the Future of Biotech

by Gary P. Pisano
Harvard Business School Press, 2006

In Science Business, Professor Pisano analyzes why the biotechnology industry failed to perform up to expectations despite all its promises. Professor Pisano’s unique critique of the industry reveals the underlying causes of biotech’s problems and offers an overall analysis on how the industry works. According to Pisano, the biotech industry’s faces three unique business challenges: 1) the financing of high risk R&D investments in uncertain and long time horizons, 2) rapid learning to keep pace with advances in drug science knowledge, and 3) integration of capabilities across a broad spectrum of scientific and technological knowledge bases. He prescribes an approach to fixing the industry which includes new business models, modified organizational structures, and financing arrangements that place greater emphasis on integration and long-term learning over shorter-term “monetization” of intellectual property.

Perspectives on Free and Open Source Software

by Karim Lakhani co-editor
The MIT Press, June 2005

Has the creation of software that can be freely used, modified, and redistributed transformed industry and society, as some predicted, or is this transformation still a work in progress? Perspectives on Free and Open Source Software brings together leading analysts and researchers to address this question, examining specific aspects of F/OSS in a way that is both scientifically rigorous and highly relevant to real-life managerial and technical concerns.The book analyzes a number of key topics: the motivation behind F/OSS—why highly skilled software developers devote large amounts of time to the creation of “free” products and services; the objective, empirically grounded evaluation of software—necessary to counter what one chapter author calls the “steamroller” of F/OSS hype; the software engineering processes and tools used in specific projects, including Apache, GNOME, and Mozilla; the economic and business models that reflect the changing relationships between users and firms, technical communities and firms, and between competitors; and legal, cultural, and social issues, including one contribution that suggests parallels between “open code” and “open society” and another that points to the need for understanding the movement’s social causes and consequences.

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

by Marco Iansiti and Roy Levien
Harvard Business School Press, 2004

In biological ecosystems, “keystone” species maintain the healthy functioning of the entire system because their own survival depends on it. In the Keystone Advantage, Marco Iansiti and Roy Levien argue that business ecosystems work in much the same way–one company’s success depends on the success of its partners. Based on more than 10 years of research and practical experience within industries from retail to automotive to software, The Keystone Advantage outlines a framework that goes beyond maximizing internal competencies to leveraging the collective competencies of one’s entire network for competitive advantage.

Intellectual Property Damages: Guidelines and Analysis

by Mark Glick, Lara Reymann, and Richard Hoffman

Intellectual Property Damages presents the basics of intellectual property, the litigation process, the essential “rules” in postulating damages theories, the economic principles that are the foundation for much of IP damages, and the skills necessary to correctly calculate damages in IP cases. Intellectual Property Damages contains case summaries, useful forms for discovery, examples of effective expert opinions and testimony, and detailed calculations under various theories of damages. It also incorporates graphs illustrating economic principles, equations that might be used to support (or detract from) a damages theory, and examples of legal documents that commonly appear in IP litigation. Glick’s knowledge is built upon experience with law, economics, accounting, and (to a more limited extent) finance in the context of IP damages theories.

Building Web Commerce Sites

by Charlie Scott, Paul Wolfe, Mike Erwin and Ed Tittel
December, 1996

Incorporate electronic commerce into your WWW environment. Readers learn the essentials of Web commerce, electronic commerce tools, and developing a Web commerce solution. The CD includes a wealth of valuable software, including APIs and demos for servers on Macintosh, UNIX, and Windows NT.