Innovation and its successful implementation is a cornerstone of a business’s future. However, many companies’ efforts stall during or immediately after the prototyping stage. Keystone’s proprietary research has shown that this stagnation occurs because individual development projects are often not integrated into the overall innovation strategy.
Companies have spent decades improving development processes to eliminate this disconnect. Though traditional processes are appropriate for simple development projects, projects with significant complexity and uncertainty benefit from a more flexible and agile development environment. Building a rapid experimentation capability to iterate on ideas with customers and stakeholders is a core element of such an agile process. Institutionalizing an environment to sustain innovation entails rapid prototyping, testing, gathering and acting on feedback to maximize the probability of delivering the right solution to market. Using proven frameworks and properly defined processes, the end result is an organization with shorter development cycles, increased development productivity and new in demand products.
Keystone’s experts and experienced project teams work with our clients to define and implement rapid development processes. Keystone’s approach builds upon work by Marco Iansiti, Karim Lakhani, Gary Pisano and Roberto Verganti and includes qualitative and quantitative tools to assess and benchmark the existing development organization, frameworks to structure development activities, and new process definition to institutionalize the changes. Keystone teams use proven ideation processes including lead user analysis, market matching, contextual analysis, scenario building, market research and focus groups to guide our clients. Recent projects include Portfolio Management, Product Line Management and Open Innovation Strategies.